This las week Apple published on Youtube 3 new ads. This time wasn't for the iPhone but for Macs.
xx
"Calder White in the cold, clear waters of Lake Superior, the only brother in a family of merpeople obsessed with killing Jason Hancock, the man they blame for their mother's death. To lure the aquaphobic Hancock onto the lake, the mermaids charge Calder with the task of seducing the man's daughter, seventeen-year-old Lily Hancock. "Get close to the daughter," they tell him, "and you'll get close to the family. Get close to the family, and you'll get close to the man. Get him in the water. We'll take care of the rest."